Samasthra is a Kerala-based online clothing brand offering traditional Kerala and Indian ethnic wear for women and men. The brand is part of Lokasamastha Private Limited, a women-led company founded by Dr. Shanthi Franklin and Sreekala Dilip.
Based in Kowdiar, Trivandrum, Kerala, India, Samasthra brings traditional clothing closer to
customers in India and abroad through an easy online shopping experience.
Our collections focus on clothing that people love to wear for Onam, Vishu, weddings, festivals,
family functions, cultural occasions and other celebrations.
Samasthra is a traditional clothing and ethnic wear brand from Kerala, offering carefully selected styles for women and men.
Our collection includes sarees, set sarees, set mundu, mundu, dhothi and dhavani, with different fabrics, colours, borders and traditional designs.
We started Samasthra with a simple idea: to make it easier for people to find and shop for Kerala traditional wear online, wherever they are.
Samasthra was created from a shared passion for entrepreneurship and Indian traditions. The brand is part of Lokasamastha Private Limited, founded by two women entrepreneurs, Dr. Shanthi Franklin and Sreekala Dilip.
Their idea was to build brands that connect with people’s everyday lives while staying close to Indian culture and traditions. Samasthra grew from this vision, with a particular focus on traditional clothing that has a place in celebrations, family occasions and everyday life. Starting from Kerala, the brand aims to bring the beauty of Kerala sarees, traditional mundu, set mundu and Indian ethnic clothing to customers across India and international markets.
Sreekala Dilip is the Founder of Lokasamastha Private Limited, bringing her entrepreneurial vision and business expertise to build meaningful Indian brands. Her passion for entrepreneurship, Indian traditions, and thoughtful brand development drives her vision for Lokasamastha and its brands, including Samasthra.
Dr. Shanthi Franklin is the Co-Founder of Lokasamastha Private Limited. Her appreciation for Kerala’s culture, traditions, and heritage, combined with her interest in entrepreneurship, contributes to the vision behind Lokasamastha and its brands, including Samasthra.
Samasthra mainly offers traditional Kerala clothing and Indian ethnic wear for women and men.
Traditional clothing has a special place in Kerala.
A saree worn during Onam, a set mundu for a family celebration, a dhothi for a wedding or a traditional outfit chosen for a cultural occasion can become part of memories that last for years.
Samasthra brings these styles together in one online destination for women’s and men’s traditional clothing.
We want customers to have the freedom to choose between classic designs and styles with a more contemporary feel.
Our collections are closely connected to the traditional clothing culture of Kerala, while also including styles that work for modern occasions.
Samasthra offers clothing for both women and men, making it easier to shop for family celebrations and traditional occasions.
Customers can explore and purchase Kerala traditional wear online without needing to visit a physical store
From everyday traditional wear to Onam, Vishu, weddings, festivals and special celebrations, our collections are selected for different moments.
Samasthra is part of a women-led business journey created by Dr. Shanthi Franklin and Sreekala Dilip under Lokasamastha Private Limited.
We are not trying to move away from tradition.
Instead, we want to make traditional clothing easier to discover, choose and wear.
Our approach is simple: respect the clothing traditions we grew up with while making them accessible to today’s customers.
Whether you live in Kerala, another part of India or abroad, we want Samasthra to be a vconvenient place to find clothing inspired by Kerala and Indian traditions.
Our vision is to build Samasthra into a trusted online destination for Kerala traditional wear and Indian ethnic clothing.
We started our journey in Kerala, but our customers can be anywhere in the world. We hope to introduce more people to the beauty of Kerala’s traditional clothing while continuing to offer styles that today’s customers enjoy wearing.
As the brand grows, we plan to expand our collections while staying connected to the traditions and values that inspired Samasthra.
We believe online clothing shopping should be simple and clear.
We aim to provide accurate product information, clear photographs and an easy shopping experience so customers can make informed choices before placing an order.
As a growing brand, we also value customer feedback. What our customers like, what they look for and what they want to see next will continue to shape Samasthra.
Samasthra is a Kerala-based online clothing brand offering traditional Kerala and Indian ethnic wear for women and men
Samasthra is based in Kowdiar, Trivandrum, Kerala, India, and serves customers online.
Samasthra is a brand of Lokasamastha Private Limited, founded by Dr. Shanthi Franklin and Sreekala Dilip.
Samasthra mainly sells sarees, set sarees, set mundu, mundu, dhothi and dhavani, along
with other traditional clothing.
Yes. Samasthra offers traditional men's clothing, including mundu and dhothi, suitable for weddings, festivals, cultural occasions and celebrations.
Yes. Samasthra offers Kerala traditional clothing online, allowing customers in India and abroad to explore and shop the collection.
